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zzz symbol
simbol of gen Z
Z mark
the mark of the barkzzz
Adthe barkzzz · 0:15

gen z doing advertising.

we're the barkzzz: a gen z freelance agency. no big office, no 40-slide decks, just creatives who grew up on the feed and make ads that feel like it.

see what we do → meet client #1: us

clients 0,00 clients

hit the arrow ↗ to check if we're a match, then send us a brief.

services

your brand needs

sounds like you? hit the arrow ↗

process
01

brief

goal, audience, challenge.

drag the Z →

case study ✦ client #1

our first client? we are us.

before we brand anyone else, we branded ourselves. here's the brief we gave ourselves, the data behind it and the idea that came out.

01 ✦ the brief

what we asked ourselves for

clientthe barkzzz, a gen z freelance agency
status0,00 clients. brand new. nobody knows us.
the problemevery agency says "we get gen z". brands have heard it. so has gen z, and they skip it.
audiencefounders and brand managers who need to reach people under 28 and are tired of ads that feel like ads.
the aska name, a logo and a voice that sound like the feed, not like a pitch deck. it has to work as a 40px avatar and as a billboard.
mandatoriestwo colours max. no stock photos. no "innovative solutions".
successa brand feels instantly "one of us" to gen z, and instantly "these people get it" to clients.
02 ✦ the data

gen z doesn't hate ads. they hate boring ones.

they skip, block and scroll past ads, but they trust people. that's the gap we work in.

0%of gen z say they skip ads, often.Bulbshare, 2022 ↗0%of gen z use an ad blocker.Bulbshare, 2022 ↗0%of young consumers trust social media ads.Forrester, 2024 ↗0%pay attention to creator content. only 18% of older people do.Forrester, 2024 (≈ half) ↗0%of gen z trust recommendations from creators on youtube.Google & Kantar, US, 2026 ↗0%of 18–24s look for lunch on tiktok or instagram, not google.Google, 2022 ("almost 40%") ↗

tap a number for the source.

03 ✦ the idea

boring ads put people to sleep. we're the bark that wakes them up.

zzz

zzz what most ads do to gen z. also: gen z, three times.

+
bark

the bark loud, short, impossible to ignore. the wake-up call.

=
The Bark logo

the barkzzz a name that's a joke, a promise and a logo at the same time.

05

colour

lime and charcoal do the talking. paper gives them room. pink only shows up on the one button that matters. tap a colour to copy it.

the mix: 60 lime / 30 charcoal / 8 paper / 2 pink
06

type

the logo is custom. these are its besties, all free on Google Fonts.

headlines ✦ Fraunces Black, softno cap, we go viral.
big numbers & buttons ✦ Rubik Black0,00 clients
body ✦ Fredokawe make brands sound like the group chat, not the press release.
stickers & labels ✦ DM Monocase study ✦ +212% saves
07

how we talk

like we text the group chat, then edit like pros. lowercase, short lines, max one slang word per sentence, 1–3 emoji.

say it like thisnot like this
gen z doing advertising.innovative, data-driven advertising solutions.
your brand, but make it go viral 🔥we drive engagement through social-first strategy.
we live online so your brand doesn't have to try so hard.leveraging insights into the gen z demographic.
got a brand that's lowkey boring? hit us up 👀contact us today to learn more!
08

stickers

die-cut, thick white edge, a little tilt. on real layouts: max 3, tilted different ways. here: go wild.

drag them. stack them. make a mess. ✦

it's giving viral
no cap.
gen z doing advertising ✦ the barkzzz ✦
zzz
👀 new drop
+212%saves
chronically online
ate. 🔥
Z
09 ✦ insights

some insights about gen z.

data, but make it a post. this is how we turn research into content people actually stop for.

  • Post: Gen Z doesn't buy matcha for the caffeine. They buy it for who it makes them look like. Data insight.
    data insight ✦ matcha
  • Post: 80% say brands sound like older people trying to joke with them. Being weird only works if it's real. Snapchat × Omnicom.
    snapchat × omnicom
  • Post: High-quality visuals and humor remain the top two drivers of Gen Z and Millennial attention to AI-generated ads, followed by clear disclosure that AI was used. Williamson et al., 2026.
    williamson et al., 2026